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Support and Service Model

Legacy IR Providers

  • Operate on a platform-based, ticket-driven support model.
  • Poor responsiveness during peak periods (ie. reporting)
  • Routine updates such as press releases, filings, or content changes often require multiple requests and follow-up.
  • Support quality and response times can vary.
vs.

Ardent IR

  • A fully managed, relationship-driven service model.
  • Advance bookings for scheduled content updates (ie. reporting) to ensure smooth and consistent response
  • News distribution, hosting, maintenance, accessibility and compliance updates are handled end-to-end by a dedicated team.
  • Faster turnaround times and less effort spent on website administration.

Key difference: Ardent’s proactive, hands-on service enables a faster, simpler support process

Ownership and Control

Legacy IR Providers

  • Automatically-renewing contracts and difficult cancellation processes
  • Proprietary platform: the vendor owns the website, not the issuer
  • Leaving a provider requires building a new site from scratch
vs.

Ardent IR

  • Scheduled quarterly check-in to ensure satisfaction – 90 day cancellation anytime.
  • Built on WordPress and fully owned by the issuer.
  • Website remains a durable corporate asset even if Ardent relationship ends

Key difference: With Ardent, the IR website is owned, not rented.

Flexibility and Scalability

Legacy IR Providers

  • Designed strictly for regulatory disclosure and compliance.
  • Custom pages, design updates, and third-party integrations add cost and difficulty
  • Not built to support broader corporate storytelling, brand integration, ecommerce, or future growth initiatives.
vs.

Ardent IR

  • Flexible site structure that supports IR and broader business needs.
  • Easily add pages, features, and functionality as the organization evolves.
  • Supports alignment between investor relations, corporate content, and future digital initiatives.

Key difference: Ardent supports corporate and commercial functions, not just investor communications.

Analytics, Integrations and Insights

Legacy IR Providers

  • Limited analytics with no insight into user acquisition or behavior
  • No SEO or LLMO optimization
  • ‘Set it and forget it’ approach to content and user strategy
vs.

Ardent IR

  • Robust, custom real-time dashboards for deep insights based on custom KPIs
  • Includes best-practice baseline SEO and LLMO, with custom packages available
  • Quarterly review of analytics data and KPIs to ensure alignment with corporate strategy

Key difference: Ardent is a partner in strategic website development, not a simple service provider.